The team believes understanding trends in social media narratives in the 2020 U.S. primaries can help better inform voters. “Social media narratives drive a lot of how people think about candidates. And how people think and feel about candidates is important in the voting process,” said Oates.
“What it means to be a democrat and republican now is much more fluid and changeable than it was 20 years ago. That means media are more important, and social media are particularly important because they engage us on a much more emotional level.” Oates continued.
The researchers believe machine learning is extremely helpful in discovering and tracking tracing online narratives. Marvelous AI is committed to a combination of human content analysis and artificial intelligence for the identification and trending of narratives.
“Innovation in terms of tagging and tracking narratives is so critical…We should try to make important aspects of online conversation visible,” Said Oates.
Marvelous AI StoryArc can track familiar narratives of misogyny online.
“We know that women are asymmetrically attacked and denigrated on the online hemisphere. This research makes that clear and transparent.” Said Oates
Download the official American Political Science Association paper